Amazon Debuts Click-and-Collect Counters in U.K. and Italy

Amazon.com Inc. is launching a delivery option that will let customers retrieve parcels from staffed counters at U.K. and Italian retailers, aiming to take advantage of the popularity of click-and-collect services across Europe, acording to Bloomberg.

The U.S. online retailer has struck a partnership with Next Plc to operate the counters at the apparel chain’s more than 500 outlets across Britain, where customers will be able to pick up a range of Amazon purchases. In Italy, it has formed similar partnerships with bookstore operator Giunti and other stores.

Next shares rose as much as 1 percent early Tuesday in London.

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